Fractional Marketing & Revenue Ops

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Unlock revenue operations

Revstac supports revenue-generating teams to work more efficiently through the use of technology, data, and process.

Marketing & Rev Ops
CRM Implementation
Technical marketing
Martech stack management

Make sense of marketing and sales

Revstac helps organizations double down on efforts that produce revenue outcomes. Services include marketing & revenue operations, platform integration, stack management, and technical marketing.

Marketing & revenue operations

Align all revenue-related functions — marketing, sales, and customer success — to drive efficient growth.

  • Marketing automation
  • Data analysis
  • Performance measurement
CRM & marketing automation platform implementation

Set up your CRM and marketing automation platform the right way with deep platform expertise and a consultative approach.

  • HubSpot
  • Salesforce
  • Customer data platforms
Martech stack management

Ensure data is consistent, clean, and reliable through the maintenance of marketing software, integrations, and documentation.

  • Marketing automation tools
  • CRM tools
  • Data analytics tools
Technical marketing

Strategic guidance for marketing functions that drive demand.

  • Attribution and tracking
  • Customer acquisition
  • Lifecycle marketing
Join 100+ companies trusting Host

Sam Allen, Founder

With a decade of experience driving revenue growth, Sam Allen is a trusted advisor who guides companies to align their sales, marketing, and customer success. His technical expertise in marketing automation, CRM optimization, data-driven decision making, and tailored customer journey has helped several clients build scalable systems to capture and convert high-value leads.

Notably, he successfully established and developed the marketing and revenue operations functions for ezCater, a billion-dollar company. Additionally, Sam has worked with a diverse range of clients, serving over a dozen companies within the past couple of years.

Sam understands both the art and science of sustainable business growth. Whether modernizing your martech stack or optimizing go-to-market motions, Sam builds future-proof solutions.


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Praise from Revstac clients

Sam is an actual plug-and-play marketing machine that can help you quickly generate more revenue while acting as a natural extension of your team. Most businesses are handcuffed with data integrity issues created through years of mismanagement, making it impossible to make data-oriented decisions. Sam has repeatedly proven that he can untangle these webs of tech debt and enable companies to make the decisions that will make a difference for their organizations. Sam operates with an uncanny respect for all he interacts with, and will undoubtedly make the path to achieving your business goals easier.

David Mazza
Chief Marketing Officer

The late evening/early morning hackathons and ideation sessions on addressing our data challenges and our attribution processes were not just memorable, they laid the foundation for...clean data and highly functioning integrations between all of our APIs and Salesforce/HubSpot. We just would not be where we are without Sam.

Rupert Dallas
VP, Revenue Operations

Sam was instrumental in helping us set up our HubSpot account and optimizing it for our specific needs. He took the time to understand our business goals and worked closely with us to create a customized sales and marketing strategy that would maximize our success...Thanks to Sam's guidance, we were able to successfully launch our company and hit the ground running with our sales and marketing efforts.

Matthew Barton
VP, Sales and Solutions Engineering

We hired Sam to help...integrate HubSpot as our CRM. Sam is one of those very rare unicorns with deep technical HubSpot expertise and is familiar with the best practices and trends of email marketing. He works equally well with engineers, data engineers, marketers, executive team, and legal. He goes above and beyond to ensure the project is on budget and on time. He is an email expert in all facets, and I cannot recommend him enough. If you hire Sam, you will not be disappointed.

Kristin Maclaughlin
Marketing Director

Skipping straight to the punch line, I'm beyond grateful for all of the great work that Sam has done / is doing / will do for Cohley and I couldn't recommend someone more. Sam joined us in a limited capacity, then quickly became a critically important contributor. He's handled all things Ops, is an absolute ninja with Hubspot, and he's constantly thinking about and looking to understand how his work is adding the maximum amount of value to our organization. I've told Sam this, but the way he interacts / works with me is just the epitomy of being a CEO's best friend. He makes me look good, he works hard to get me high integrity data that I can make confident decisions on, and he "runs toward the pain" on challenging / complicated projects and issues that inevitably come up. Again, I couldn't possibly recommend Sam more.

Tom Logan
Tom Logan
Chief Executive Officer

It's hard to overstate how integral Sam has been to helping us stand up a modern, data-powered email program for expert recruiting. As an expert network, our business model and use cases are a bit afield from traditional B2B or B2C marketing - but Sam was able to jump right in and get up to speed on our business and program goals with an astonishing speed.

Beyond that, he has proven to be an incredibly creative and pragmatic problem solver - unblocking and sidestepping issues with ease. He is super savvy, not just with our CDP and ESP (Simon Data) - but his knowledge of Salesforce CRM has been critical to getting us stood up quickly.

Best of all, Sam is an absolute pleasure to work with. Full of good humor and perspective Sam is always a balanced presence in any meeting - treating everyone with grace even under pressure. Beyond that, he demonstrates a sense of ownership for what we are trying to achieve that is well beyond anything I've ever experienced with a contractor before, a quality that is both rare and a critical difference maker.

I could not recommend Sam more highly.

Ryan Brier
Ryan Brier
SVP and General Manager
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